The Lean Startup by Eric Ries introduces a revolutionary approach to starting and managing successful businesses. Focused on building companies with maximum efficiency, the book emphasizes the importance of continuous innovation, testing, and learning from real-world feedback. Ries advocates for an iterative process where startups quickly build prototypes, measure results, and learn from their mistakes, rather than following traditional, linear business planning. This book is an essential guide for entrepreneurs and anyone interested in understanding the modern approach to startup management and growth.
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