Marketing 7.0 by Philip Kotler explores the next evolution of marketing in the age of artificial intelligence, digital transformation, and hyper-connected consumers. The book explains how marketing is shifting from traditional and digital approaches to a more advanced stage where technology and human-centric strategies work together.
Kotler and his co-authors highlight how AI, data analytics, and automation are reshaping customer behavior, while emphasizing that human emotions, values, and purpose remain at the core of successful marketing. It provides practical frameworks for businesses to adapt, innovate, and stay competitive in a rapidly changing digital world.
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