$100M Money Models by Alex Hormozi is a powerful business guide that breaks down how to design strategic “money models” that maximize revenue, increase customer value, and scale a business rapidly. Hormozi explains how to structure your offers in the right sequence—what you sell, when you sell it, and how you position it—to help businesses generate cash fast and create long-term, scalable growth.

The book introduces a clear three-phase system:

1. Get Cash – attraction offers that bring customers in quickly.

2. Get More Cash – smart upsells, downsells, and value stacking.

3. Get the Most Cash – continuity offers that boost lifetime customer value.

With practical playbooks, real examples, and proven models, $100M Money Models gives entrepreneurs, creators, and business owners a blueprint to scale their revenue and build systems that work — even when they’re not.