Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a groundbreaking business book that introduces a new way of thinking about strategy and competition. The authors argue that companies should stop competing in overcrowded industries (red oceans) and instead create new, uncontested markets (blue oceans) where competition is irrelevant. The book offers practical frameworks and tools for businesses to innovate, differentiate themselves, and discover new opportunities for growth. A must-read for anyone in business strategy or entrepreneurship.
المراجعات
لا توجد مراجعات بعد.