Building a StoryBrand 2.0 by Donald Miller is an updated version of his bestselling marketing guide that helps businesses clarify their messaging by using the principles of storytelling. The book presents a step-by-step approach to creating a brand story that resonates with customers and effectively communicates the brand’s value. Miller introduces the StoryBrand framework, which focuses on positioning the customer as the hero of the story and the brand as their guide. This updated edition offers new insights and practical tools for businesses to simplify their message, create engaging marketing materials, and attract the right customers. Whether you’re a small business owner or a marketing professional, Building a StoryBrand 2.0 is an invaluable resource for mastering the art of brand communication and growing your business.
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