Getting to Yes: Negotiating Agreement Without Giving In is a practical and influential guide to successful negotiation. Based on the work of the Harvard Negotiation Project, the book introduces a principled approach to resolving conflicts and reaching mutually beneficial agreements. It teaches readers how to separate people from problems, focus on interests rather than positions, create options for mutual gain, and use objective criteria to reach fair and effective solutions.
Getting to Yes – Roger Fisher
السعر الأصلي هو: 100,00 EGP.80,00 EGPالسعر الحالي هو: 80,00 EGP.
A classic negotiation guide by Roger Fisher, William Ury, and Bruce Patton that teaches practical strategies for resolving conflict and reaching win-win agreements.





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